The dames in the 1940s were ideally "naturally beautiful," not like the tanned, athletic and fresh-scrubbed 1970s women, but in a soft, feminine and rosy way. Vivien Leigh, Jennifer Jones, Ava Gardner and Ingrid Bergman were among the most famous and beautiful faces of the decade. In the history of Old Hollywood, the makeup of this era is one of the easiest to re-create. Gone was the over-plucked look of the 1930's and it was replaced with a honed beauty. Hair styles in this decade saw tresses curled and rolled longer than shoulder-length.
The 1940's eyebrows were vastly different than the brows of the 1920's and '30's. The eyebrows of this decade were still strong and dramatic but were much more well-groomed and natural. They were kept natural in thickness but were plucked into stunning (but not extreme) arches. A dark brown pencil was used to shade in the eyebrows.
The glamorous hairstyles of Rita Hayworth and Bette Davis are the epitome of 1940s glamour. The '40s were exemplified with curls in every hairstyle. Curls were the definition of polished femininity. The 1940’s era had some stylish and attractive hairstyles that needed to be styled carefully. Mainly women used soft curls to get a female look in the 1940’s period. Commonly these hairstyles were smoother at the top so that the woman could wear a hat with simply. One of the popular 1940’s hairstyles was the Chignon.